Reasons to Tweet

At its heart, Twitter is like attending a cocktail party – albeit one on the global scale with a seemingly endless capacity for attendees. However, most people who haven’t engaged with the medium are at a loss for why Twitter matters. I can’t tell you how many contacts – ranging from hip 20-somethings to Baby Boomers and beyond – have remarked “I don’t ‘get’ Twitter.” If you find yourself trying to explain the benefits of Twitter to Twitterphobes, you may want to explain the reasons why tweeting is worthwhile. Here are a few talking points for starters: 

  • Direct communication – Back in the day, individuals did business with other individuals. They shopped in the town where they lived, and they personally knew the shopkeepers. As business has become global, we’ve gotten away from that personal touch. Twitter, however, opens the door for businesses and consumers to interact directly again. One survey showed that customers choose Twitter as the medium for interacting with customers specifically because they receive answers and are treated like individuals.
  • Personality – Twitter presents a great opportunity for creating awareness about your brand, product, or service. The less formal nature of Twitter lends itself to showing off a company’s personality through trivia and factoids, contests, and other messages that bring a face and personality to the brand.
  • Cross-promotion – Through Twitter, you can link to any online item, from industry news and company-specific news to YouTube videos and product reviews. It’s a wonderful way to gather a myriad of information into one place and share it with your self-selected audience.
  • Gathering information – Not only is Twitter an effective means of communicating to your audience and telling your story – it’s also a great way to gather information through a variety of sources. You can build lists that group people you’re following into one feed based on your labeling. You can also search all of Twitter via search.twitter.com to find out what people are saying about your company or competitors. Hashtags are a quick and easy way to see what people are saying about a specific topic or trend.

 
Of course, the most important takeaway to leave with Twitter newbies is to not get sidetracked by the medium. Yes, Twitter is a hip social media tool, but it’s merely that – a tool. Tools are merely instruments that are specialized to aid in the accomplishment of a task or goal, and in this case, that task is communicating effectively. By making the message the focus – not the method – you’ll be able to jump into the Twitter fray in a meaningful way.

http://socl.tk/1v0

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The Scoop on Facebook Timelines

A lot of buzz has been generated in the social media sphere by Facebook’s announcement of its reimagined personal profiles: the Facebook Timeline. Facebook is touting Timeline as a way for its users to “tell your life story with a new kind of profile.”  It allows users to take the content they’ve added into Facebook over the years and present it in a highly personalized format, creating a mini-autobiography of sorts within the social networking sphere. 

Facebook Timelines sport a look that’s less social media and more scrapbook sentimentality, Facebook product chief Sam Lessin told VentureBeat. 

“We’d get out a big box of old pictures, flip through the photos and talk about them,” Lessin said. “We were watching test users reminisce over these things, and we tried to design with that in mind and create that experience.” 

The effort paid off. VentureBeat writer Jolie O’Dell summed up her first taste of Timeline thusly: 

    Years-old memories flashed before me — old friends, old places, things I hadn’t thought about in ages. I got sucked back into the past the same way I would have in front of my mother’s old cedar chest, a trunk packed full of childhood tchotckes and pictures that holds our family’s history. 

    This innocuous social web tool had just made a powerful and convincing bid for more than my information or my time. Facebook was grasping at my emotions by way of my memories, and it was doing a damn good job. 

    With Timeline, Facebook is succeeding where so many other web companies have failed: It has created a technology with real emotional power. 

So what goes into the Timeline? Here’s an overview:

  • Your Cover – Facebook Timelines are heavily visual, and that includes a dominant opening image. “Fill this wide, open space with a unique image that represents you best,” advises the Timeline About Page. “It’s the first thing people see when they visit your timeline.” The cover image does not replace the profile picture – rather, the profile picture sits in as a thumbnail in the foreground at the bottom of the cover image, tying together the concept that this image says something about the person in that profile pic.
  • Your Stories – The next element down on the timeline is a place to “share and highlight your most memorable posts, photos, and life events,” the About page reads. “This is where you can tell your story from beginning, to middle, to now.” Users have the option to place a star by their favorite moments to make them widescreen. They also have the option to remove the ones they’d prefer to hide. Components in this section include friends, photos, places, likes, and wall posts.
  • Your Apps – This section gets interactive, tying together the various platforms and technologies people use elsewhere online into one information-sharing zone. As the website describes it, “The movies you quote. The songs you have on repeat. The activities you love. Now there’s a new class of social apps that let you express who you are through all the things you do.” What’s included is up to the user’s preferences, but options include music via Spotify that friends can actually play, lists of books recently read via bookshelf apps like Kobo, movies watched on Netflix or Hulu, or runs made using Nike+ GPS.

 

http://socl.tk/1v0

Socialzing Offers New Curriculum

SocialZing.com Announces New Social Media Educational Curriculum

SocialZing.com is proud to announce that they have formed a strategic alliance with Market Motive to provide a Social Media educational curriculum to all SocialZing.com members.

SocialZing University

SocialZing University

Bedford, PA (PRWEB) April 02, 2014

SocialZing.com is proud to announce that they have formed a strategic alliance with Market Motive to provide a Social Media educational curriculum to all SocialZing.com members.

Chief Marketing Officer Brian McLane states, “We are pleased to announce our new relationship with Market Motive. As a recognized industry leader in Digital Marketing Certification courses, their experience and expertise will add to the existing suite of powerful social media marketing tools we offer. Our members identified a need in the market place for social media education. Most businesses would agree that social media marketing is a must in order to thrive in today’s marketplace. The challenge is that most of them do not know how to do it. SocialZing.com already provides a turn key solution with their proprietary autopilot system, but realizes that there are still 95% of business owners out there that are intimidated by the thought of having to learn how to market through social media, in their already busy schedules. SocialZing.com keeps true to its motto, Social Media Made Simple by providing this powerful educational platform, where members can learn at their own pace with educational videos and study guides.”

The SocialZing.com social media educational platform will be taught by Jennifer Evans Cario, through Market Motive. Jennifer is President of SugarSpun Marketing, and as a social media strategist has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Jennifer is known for using accessible language and a common sense approach that delivers solid results while still allowing her clients to fully understand and participate in the process.

Jennifer is a highly requested speaker and trainer and is a regular fixture at the major online marketing conferences. She also serves as Adjunct Professor for Rutgers University’s online Social Media Mini MBA program.

About SocialZing.com

SocialZing.com provides cutting edge tools that allow business owners, and consumers to manage all of their social media from one simple dashboard. Dramatic changes are taking place regarding the way individuals and organizations prospect for new business. Traditional methods of outreach have been around for years such as print media, television, radio, cold calling, direct email, and email blasts. But today, with the advent of social media, smart phones and Internet communications; the models and channels of prospecting have mushroomed. Now with SocialZing you can extend beyond your warm market into new markets that years ago could never have been reached.

Contact

To learn more about SocialZing, please visit http://www.garypasek.com.

Robert Alvarez, VP Marketing
1655 Burlington Pike #221
Florence, KY 41042
Office: (859) 817-9403
Fax: (928) 244-8403
robert(at)socialzing(dot)com

The Scoop on Facebook Timelines

A lot of buzz has been generated in the social media sphere by Facebook’s announcement of its reimagined personal profiles: the Facebook Timeline. Facebook is touting Timeline as a way for its users to “tell your life story with a new kind of profile.”  It allows users to take the content they’ve added into Facebook over the years and present it in a highly personalized format, creating a mini-autobiography of sorts within the social networking sphere. 

Facebook Timelines sport a look that’s less social media and more scrapbook sentimentality, Facebook product chief Sam Lessin told VentureBeat. 

“We’d get out a big box of old pictures, flip through the photos and talk about them,” Lessin said. “We were watching test users reminisce over these things, and we tried to design with that in mind and create that experience.” 

The effort paid off. VentureBeat writer Jolie O’Dell summed up her first taste of Timeline thusly: 

    Years-old memories flashed before me — old friends, old places, things I hadn’t thought about in ages. I got sucked back into the past the same way I would have in front of my mother’s old cedar chest, a trunk packed full of childhood tchotckes and pictures that holds our family’s history. 

    This innocuous social web tool had just made a powerful and convincing bid for more than my information or my time. Facebook was grasping at my emotions by way of my memories, and it was doing a damn good job. 

    With Timeline, Facebook is succeeding where so many other web companies have failed: It has created a technology with real emotional power. 

So what goes into the Timeline? Here’s an overview:

  • Your Cover – Facebook Timelines are heavily visual, and that includes a dominant opening image. “Fill this wide, open space with a unique image that represents you best,” advises the Timeline About Page. “It’s the first thing people see when they visit your timeline.” The cover image does not replace the profile picture – rather, the profile picture sits in as a thumbnail in the foreground at the bottom of the cover image, tying together the concept that this image says something about the person in that profile pic.
  • Your Stories – The next element down on the timeline is a place to “share and highlight your most memorable posts, photos, and life events,” the About page reads. “This is where you can tell your story from beginning, to middle, to now.” Users have the option to place a star by their favorite moments to make them widescreen. They also have the option to remove the ones they’d prefer to hide. Components in this section include friends, photos, places, likes, and wall posts.
  • Your Apps – This section gets interactive, tying together the various platforms and technologies people use elsewhere online into one information-sharing zone. As the website describes it, “The movies you quote. The songs you have on repeat. The activities you love. Now there’s a new class of social apps that let you express who you are through all the things you do.” What’s included is up to the user’s preferences, but options include music via Spotify that friends can actually play, lists of books recently read via bookshelf apps like Kobo, movies watched on Netflix or Hulu, or runs made using Nike+ GPS.

 

http://socl.tk/1v0

NETWORK WITH CONFIDENCE

One of the largest obstacles to tackle in networking is the natural, self-conscious concern of rejection. “Why would someone take the time out of his or her busy schedule to help me?” is a question most newbie networkers ask. 

Networking is a critical component of continued business success. Important to remember are a myriad of reasons those you seek may be more than happy to talk with you. Here is a handful to consider: 

  • Value-adding info – Don’t underestimate the value you may bring to your prospect. As the old adage goes, it’s not what you know but who you know – and that includes having a network on hand with expertise and experience beyond one’s own. Think about the valuable and current information, skills and connections at your disposal. Find a way to present them in a helpful – but not boastful – manner.
  • Giving back – Chances are, the person with whom you’re speaking was on the receiving end of a helping hand on his or her way to success. It’s human nature to want to reach out and help someone where we can, especially if that individual is in a situation that seems all too familiar.
  • Managing talent – Regardless of what a company’s current situation, savvy managers always keep an eye out for talent, whether that be in prospective future hires, consultants, or vendors. If you have interest in moving to a specific company or industry, it never hurts to get irons in the fire sooner than later so you can transition to your future dream job. Often jobs will never post – or post for a very short time – because contacts of current employees apply first, thanks to having an in.

 
When preparing for a networking event, be sure you spend time outlining the value you bring to the table. That way, when you walk into a room of prospects, you’ll have the confidence to present yourself as deserving of anyone’s time and attention. Confidence is magnetic, and it will go a long way in drawing people to you, opening the door to unknown possibilities. Remember to smile!

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PLANNING A WINNING SOCIAL MEDIA STRATEGY

Before you join the hordes of social media neophytes who dive into the medium with no method in the madness, it’s important to step back and create an overarching social media strategy into which all of your social media initiatives tie, including a plan for each social media outlet (Twitter, YouTube, LinkedIn, Facebook, etc.). While this might sound like a daunting task, it’s as easy as 1-2-3: 

  1. Objective – What is it that you’re looking to accomplish by employing this specific tool or medium in your social media outreach efforts? Why do you feel this is an appropriate use of your resources? (Chances are it is – it’s just vital to understand the specifics of why before “running with scissors,” so to speak.)
  2. Audience – Who is it that you expect to reach by using this social media channel? What are their concerns? If you cater to a varied audience, then it may be wise to create multiple presences in the mediums to speak to those niche customer concerns. What interests a 30-something soccer mom likely will not be the same as what worries a 20-something professional, a middle-aged executive, or a “silver surfer” grandmother.
  3. Content – How are you planning to use this medium of communication? The “how” varies widely by channels. YouTube is wonderful for visual storytelling, while Twitter is preferable for interacting with individuals. Facebook is a great way to spread information to your core audience and to build a platform through which they can interact with one another. A company or CEO blog is a wonderful way to let the company’s personality shine and to discuss the latest happenings. Each medium has its own strengths and weaknesses, so it’s advised to get into the nitty-gritty details of what you plan to broadcast so that you select the channel that will best meet those content needs.

 
Armed with this simple-yet-specific strategy, you’ll be able to understand – and to explain to others – why each medium works for your plan and to decide which to ramp up first. Social media channels are nothing more than a new, online way of communicating and broadcasting information. By understanding how each plays into your plan – and how they interact and overlap with one another – you’ll be able to build a cohesive strategy that gets real results. 

http://socl.tk/1v0

How to Maximize SEO

Search-Engine Optimization, or SEO, can seem like a mystery to even informed social media professionals. With so many components that go into getting your page a good ranking, how can you keep track of all the pieces that matter AND implement a winning SEO strategy? SearchEngineLand.com has taken a stab at organizing the apparent chaos with its Periodic Table of SEO, arranged by on-the-page SEO, off-the-page SEO, violations, and blocking. Here are a few takeaways we’ve gathered from it; for more information, view the chart at http://searchengineland.com/seotable.

  • Content is King – Topping the “on-the-page SEO” category, content continues to be the most important element to a webpage’s success. Winning content is that which includes quality (both in being written well and in having information of substance), researched keywords, engagement (tracked by bounce rates), and freshness.
  • Link it Up – SEO success isn’t just about what you do – it also involves what your readers do on your site, including what links they post on your pages and how much your page gets linked elsewhere on the Web. Are the links from trusted, respected web sites? That builds your SEO credibility as a likewise trustworthy, respectable page. Again, quality matters more than quantity.
  • Beware Spam and Blocks – SEO is smarter than some give it credit for, catching those “tricks” some try to implement to up their page rankings. This includes the major faux pas of paid links, linked spam, and cloaking (showing search engines a different page than humans). These techniques make the quality of your content questionable – after all, if it could stand on its own legs, these sort of techniques wouldn’t be necessary. Another SEO damager is if – and how many – people are blocking your site from their search results. If someone actively avoids your site, it reflects poorly upon your ranking.

http://socl.tk/1v0