What Is Klout (and Why Should You Care)?

Social media measurers Klout announced that they reached the milestone of 100 million people with “Klout Scores” that indicate the individual’s influence from data across 10 networks, including Facebook, Twitter, LinkedIn, and Foursquare. That’s a significant chunk of online users … Continue reading

Leveraging Twitter for Small Business

When looking into Twitter success stories, a lot of the most obvious winners are major companies and national brands – Ford, Dell, Johnson & Johnson. However, if you think that means Twitter is only for the “big dogs,” think again. … Continue reading

Baby Steps Toward Social Media Prowess

Recently I was talking with a friend whose baby girl has just started to crawl. While watching footage of this little gal get around – hesitantly and haltingly at first – it made me think of how important it is … Continue reading

Want to be Like’d? Be engaging

Everybody wants to be liked – especially in today’s Facebook world, where the thumbs-up “Like” button represents the ultimate stamp of approval from consumers to their networks. But how do you get the “Like” love on Facebook (and other crowd-sourced … Continue reading