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Creating Content People Care About

Creating Content People Care About “Content is king” has become a mantra for many social media marketers and website creators in today’s online environment. While this has become an undisputed point, two questions inevitably follow: what kind of content is … Continue reading

What Is Klout (and Why Should You Care)?

Klout

Social media measurers Klout announced that they reached the milestone of 100 million people with “Klout Scores” that indicate the individual’s influence from data across 10 networks, including Facebook, Twitter, LinkedIn, and Foursquare. That’s a significant chunk of online users … Continue reading

Creating Content People Care About

Creating Content People Care About “Content is king” has become a mantra for many social media marketers and website creators in today’s online environment. While this has become an undisputed point, two questions inevitably follow: what kind of content is … Continue reading

PLANNING A WINNING SOCIAL MEDIA STRATEGY

Before you join the hordes of social media neophytes who dive into the medium with no method in the madness, it’s important to step back and create an overarching social media strategy into which all of your social media initiatives … Continue reading